Plan estratégico de la carrera de Mercadotecnia de la Facultad de Administración de Empresas, de la Escuela Superior Politécnica de Chimborazo, período 2018 - 2022

Abstract

The purpose of this work is to prepare a Stetegic Plan to the Maketing career from Business Administration Faculty, at Escuela Superior Politécnica of Chimborazo, during 2018-2022, with the goal to allow efficiently fulfilling it objectives to achieve institutional acreditation. The realiation of surveys was developed in the methodology into the research process. They were applied to the teaching staff and students of the career, so that an interview was used to the director, and in turn, a SWOT analysis was elaborated allowing determining the current situation of the same, as well as. The university functions: Teaching, Research, Link eith their assigned activities since they cause a problema within the career and to each one of their collaborators od¡f the institution. The prposal is bassed on the development objectives with their respective strategies, progrms, proyects and activities five-yearly. Tot he realization of the plan, the support of the work team formed by the Direction of Planning was abtained, wicth was becoming a Dynamic and participative process generating ideas to fulfill the goal raised. It is recommended the execution of a strategic plan, which Will carry out each of its objectives.