Diseño de la estructura empresarial para la agroindustrialización de la quinua en la Asociación de Producción y Comercialización de Productos Alimenticios Emprendedores Nutriandina “ASOALIENU” 2017

Abstract

The degree work has like an objective “The design of the Corporate Structure for the quinoa agro-industrialization in the Association of production and commercialization of food products entrepreneurship Nutriandina "ASOALIENU" 2017, for who carried out a feasibility study for diversification of products based on quinoa. For the collecting information the methodology of field research used techniques like documentary observation with the provided information by the Association and the aimed surveys to the population for determining the consumer preferences, product acceptability, consumption frequencies, distribution channels and marketing plan aimed to the organization directives in order to analyse the project acceptability and the financial and productive capacity for the execution of same. To develop the situational diagnostic, the productive and economic capacity was evidenced that allows the project feasibility supporting on the market research in which it is reflected the current production, the same cover a 1,31% the unsatisfied demand, understanding that there is a great market niche on which it is possible to develop and grow along time and a financial and technique study in which it is demonstrated that the industrial plant with a projection of 5 years with an inflation index of 2,5% has a VAN (Net current value) of 133.680,92; a TIR (Internal rate of return) of 35% considering a TMRA (minimum rate of risk acceptance) of 32,74% assuming a risk level from 25%, showing the project stability even the unfavourable circumstances. It is concluded the presented scenery is encouraging for the project implementation and it is recommended to assume this project as a new economic activity for the Association.