Ilustración de los personajes característicos de la fiesta popular milenaria Tres Reyes del cantón Saraguro, provincia de Loja y diseño de un libro digital.

Abstract

For this study, it was made the creation of Illustrations about the representative characters of the millennial popular celebration Three Kings of the canton Saraguro, province of Loja for the application of a digital book. This project used graphic design, editorial design, cultural anthropology and illustration for the creation of a book with the most representative characters of the party intended for the people of the canton and other people interested in the subject. A qualitative method was used to sustain this study since it was sought to specify the characteristics and profiles of the important figures of the party collecting and analysing the greater amount of information. Surveys and interviews helped define the right illustrated book to give to know the attractive and colourful personages that the party has. It is important to highlight the initiative of designing an illustrated digital book to improve the cultural perspective, helping people to educate themselves through a friendly and eye-catching book. It is concluded that the study and teaching of the party through digital books are scarce, that is why the project proposed new alternatives for teaching and learning under a constructive theme, in which the readers interact with each of the illustrations in the book. In addition, the book represents the roots of each one, rescuing the autochthonous values of our ancestors but moulding them in a modern way but without losing their identity. It is recommended to encourage this type of projects and assess all the characters to have a window into the future so that these values of identity can be transmitted from generation to generation, with the true meaning of the party and its characters that make up the same through the construction of this book.