Estudio de factibilidad para la implementación de una ruta turística como elemento dinamizador para el crecimiento y desarrollo económico en el Cantón Penipe, Provincia de Chimborazo.

Abstract

The present work aims to present an alternative of economic development for the Penipe Canton by proposing the creation of an organization of popular and solidarity economy, which bases its operational activities in the use of the tourist attractions of the Canton. The research was conducted in the field, which analyzed the study population that is contemplated by national and foreign tourists who visit the Chimborazo Wildlife Reserve and the city of Baños, with a sample of 384 respondents. Data collection was done through: interviews, surveys, observation and analysis of documents. Through the Market Study for Tourism of the Penipe Canton, it was determined that the implementation of the Penipe Gran Señor Tourist Tour has a high percentage of acceptance in national tourists (88%) and foreign tourists (89%), Such as hiking, horseback riding, camping among others. It is concluded that the tour “Penipe Gran Señor” as a tourist route is a contribution to the national plan of Good Living, and at the same time is a tool that aims to boost tourism; giving to know strategic points that deserve to be visited in Penipe as well as its Parish Boards, thus allowing to contribute to the growth and economic development of the Canton; once developed the feasibility study for implementing a touristic route as an invigorating element it was determined that it is a feasible and sustainable project with a Net Present Value (NPV) of 87.839 and an Interest Rate of Return (IRR) of 28% was determined. It is recommended to the Municipal GAD of Penipe Canton to implement the “Penipe Gran Señor” Touristic Tour as it allows to contribute to the growth and economic development of the Canton.