Plan de desarrollo turístico sostenible para la parroquia San José, cantón Santa Clara, provincia de Pastaza

Abstract

This research proposes to develop a sustainable tourism plan for the parish of San Jose, Santa Clara canton, province of Pastaza, which begins with the evaluation of several tourist of this parish. For which a situational diagnosis is elaborated with information regarding the social, environmental, economic, cultural and productive spheres. An inventory of touristic attractions is done, in which seven touristic attractions are identified. Finally, the market study is carried out for which surveys are applied, focused on determining the travel requirements of tourist from the city of Puyo. The analysis of the territorial ordering shows the areas of current use of the parish, which are: native forest, populated area, cultivation area, tourist zone. Knowing this, alternatives for the zones of current used are proposed. It was carried out of the philosophical approach. It defines: the mission, vision, values, principles and strategic formulation establishing goals and policies for tourism development. Through the elaboration of the CPES matrix, which analyzes the general situation of San Jose and the SWOT matrix applied to each component of the tourism system. Which allows to identify critical nodes and success factors. Finally, there are 6 programs and 25 projects, whose approximate investment for its execution is $ 2.668.590 dollars that have been proposed for the improvement of tourism geography, the dynamization of the economy and therefore renew the quality life of the population in the parish.

Keywords: touristic development, sustainable tourism, tourist potential, territorial order