Investigación de los estilos fotográficos, aplicado en la creación de un foto libro y su respectivo e-book del florecimiento del guayacán en Mangahurco provincia de Loja.

Abstract

The present paper aims to investigate the photographical styles applied in the creation of a photo book and its respective e-book about Guayacan blooming in Mangahurco, Loja province. This books pretends to stimulate the knowledge of youths and adults so that, floristic heritage in our country can be spread in a documental by means photography in order to announce this natural event that happens in December and January every year. The methodology applied in the present investigation was observation. It was made with the inhabitants of Managahurco. Interviews to authorities who stated the lack of knowledge about this natural phenomenon were also used. Dialogues with experts in the agronomy and botany area were also used to acquire a technical scientific knowledge about the blooming process. By identifying these factors, photos of this place were taken by using photography equipment. After that, production and post-production of a photo book and an e-book were carried out regarding the fundamental parameters of the design that have direct relationship with the floristic heritage of Mangahurco. Six photographic styles were investigated, but only three of them were used: romantic style, composition and texture. It is concluded that the level of knowledge of the target group is average, so that it is feasible the application of this investigation because it doesn't start from the itself information, only it is support of the exploration of the heritage by means digital and printed documents. It is recommended to carry out new investigations about this flower blooming in order to elaborate the mass media strategies and to get a national and international knowledge about this theme.