Diseño de un producto turístico para la comunidad Paquiestancia, parroquia San José de Ayora, cantón Cayambe, provincia de Pichincha

Abstract

This Present investigation aims to desing a touristic product for Paquiestancia community, San José de Ayora parish, Cayambe canton, Pichincha province. Primary, secondary and field trips information was gathered by means of a participatory process. Six tourist attractive places were identified with hierarchy II and one with hierarchy I. The tourists who visited the National Park Cayambe Coca were considered as simple for the supply analysis in order to know the profile of the tourist. The tourist staff was analyzed in the technical desing with the likes and preferences of the tourists. Four touristic packages were made with its schedules and costs and these ones will be promoted and spread by means of agreements with tourism operators and the information will be published in a web page, magazine, radio and leaflets. In the legal administrative frame, four people will be in charge of running of the Community Tourism Centre and the legal frame this enterprise is according to the Politic Constitution of Ecuador, Tourism Law of Ecuador, Law of the Solidary and Popular Law and Regulation for Community Tourism Centres. This social environmental study was carried out by means of Lázaro Lagos Matrix and the result was negative. If was not meaningful because it is in the range of 0-20%. In the economic study, and investment of $ 135787 was determined. Regarding to financial study, Net Present Value(NPV) $154293.76 was calculated, relation cost-benefit was $2.86, the capital upturn time will be two years and Internal Rate of Return (IRR) of 43%. It is concluded that project is feasible because it generates social, economic and environmental benefits for the Paquiestancia community.