Análisis situacional para la innovación de la Unión Provincial de Cooperativas de Ahorro y Crédito de Chimborazo - UPROCACH, año 2023

Abstract

This document focused on analyzing the current situation of the Unión Provincial de Cooperativas de Ahorro y Crédito de Chimborazo (UPROCACH), examining both internal and external factors. This analysis sought to reinforce the implementation and innovation of strategies within the organization. A mixed, exploratory and descriptive methodological approach was adopted, which included a field study and documentary review, applying the inductive method. The methodology was implemented through a survey directed at four collaborators of the institution and interviews with the managers of the affiliated cooperatives and the general manager of UPROCACH. The findings revealed a generalized knowledge about the organic and functional structure of the institution. On the other hand, it was identified that the objectives set have not been achieved completely in line with the goals established by the Union. Among the deficiencies detected, the absence of a management model, the lack of adequate software and a deficiency in the processes established for the offer of financial services and in the transmission of information between departments, employees and partners stand out. Most member cooperatives lack well-structured strategic planning and an effective management model. In conclusion, it was established that UPROCACH has not completely met its objectives and goals. A notable absence of a Management Model and Software that allows adequate supervision of its administrative and financial situation was identified, which has a direct impact on its daily operations.