Plan de negocios para la creación de un taller textil de indumentaria indígena femenina en la comunidad de Tunsalao, cantón Guano, provincia de Chimborazo, año 2023

Abstract

The present research work has aimed at the elaboration of a business plan for the creation of a textile workshop of indigenous women's clothing in the community of Tunsalao, Guano canton, Chimborazo province, likewise the evaluation of the feasibility of the business idea, which consists of the elaboration and placement in the market of clothing that encourages the preservation of the traditional clothing of Puruhá culture strengthening the cultural identity and contributing to the socioeconomic development of the sector. For the development of the study, a market research was carried out through surveys aimed at the female population belonging to the economically active population of the province of Chimborazo in order to know the target market, unsatisfied demand, and their main tastes and preferences. In addition to the interview with the owner of a textile workshop with similar characteristics. Later, a financial study is carried out in which the necessary investment is determined, the projected expenses and income, projected cash flow, which reveal the profitability of the business. In the same way, the financial evaluation was carried out with which positive results were obtained, including a VAN of $ 95,692.54 dollars, a TIR of 33.57% that is above the country's TREMA that is 9.05% and the weighted cost of financing, a recovery period of the investment of 3 years and 4 months and a cost-benefit ratio of $0.84. The idea of the business is financially profitable in addition to the fact that it presents acceptance in the market by the target population