Diseño de la identidad visual de la nacionalidad Tsáchilas y sus 7 comunas.

Abstract

The following investigation's project is the creation of a visual identity for the Tsáchila nationality and its 7 communes with which it can be recognized, this will have a visual and emotional impact on the members the said commune by having their image, this will achieve encourage greater recognition by both national and foreign tourists, as well as the creation of visual elements which can complement the information and activities of the Tsáchilas. The Tsáchila nationality is an ethnic group distributed in 7 communes located around the Santo Domingo city, Ecuador western, it becomes a nationality on November 24, 1975. The Tsáchilas have their identifiers such as in men their red hair and in women their colors clothes, these elements make them unique among the other communes or indigenous nationalities. So, the methodology is the Design Thinking, which uses a direct research method with the target audience, then, the use of graphics software, it arrives at the development of a brand with its applications and thus achieves the necessary momentum for the Tsáchila nationality to become known with its own identity, changing the vision of knowledgeable people, as well as all tourists. In conclusion, an own identity or visual identity is very important within the context of the current world, it can be recognized and feel identified, apart from the emotional and visual meaning that the brand expresses.