Producción cultural de objetos utilitarios para el hogar con iconografía Shuar de la comuna Shinkiatam.

Abstract

Abstract The aimed research was to develop a collection of utilitarian objects based on Shuar iconography of the Shinkiatam community as a support for the cultural production of the town. To begin with, information was collected through ethnographic research, the important aspects of the comunity and the appropriate methodology for the performance of the utilitarian objects; the field and descriptive methods applied allowed the extraction of relevant details of the nationality. It was recommended to conduct surveys and interviews with adults over 30 years of age. It generated suitable results that served to raise new design proposals; the most representative graphic elements and chromatics were identified and determined, in order to carry out a structured infographic taxonomy. In addition, the categorization acted as a support for the establishment of new compositions in the fundamentals of Wisius Wong's design, a composition was selected and applied to a typological product line. Subsequently, with the use of Bruno Munari's design methodology for the development of the line of utilitarian products for home use, a systematized experimental method was required that allowed a correct development and minimization of errors. Consequently, a graphic identity was created for the product line and a packaging for its proper transportation and sale. In addition to this, the socialization of the project took place during the process of development on the utilitarian products. It was concluded that the application of the appropriate methodologies helped to create products based on a well-founded research, giving conceptual and cultural value to the Shuar iconography. It is recommended that those who wish to carry out projects in the future, do so with the surrounding indigenous communities in order to offer them new ways of production and distribution, thus encouraging them to promote their own cultural production.