Sistema de comunicación informativo de las rutas de escalada en roca en las ciudades de Riobamba y Guano.

Abstract

climbing routes in Riobamba and Guano cities. As a starting point, the current communication of rock climbing routes in these cities was analyzed using the Strengths, Weaknesses, Opportunities and Threats (SWOT ) method, and shortcomings were found in the different media that were part of the communication system. This project was developed using the general research outline method of F. Arias Galicia; climbers from Riobamba city were interviewed to collect technical information about this sport, data was collected through observation cards, and surveys were made to climbers in the country, which were used for the subsequent selection of information. With all this data we identified the media that should be part of the new information communication system, which are: web page, printed catalog, digital catalog, folding and signage. The next step was to document and retouch the photographs, create identification of the climbing routes of "Cachaway" Hill and "Luishi" Hill, select the color, attach the information and proceed to design the media, these were validated and the results helped to design the web page, catalog, folding and signage, under technical criteria of the information and the appropriate design they should have. In conclusion, it was possible to improve the informative communication system, specifying the information and promoting it through the different media, which helped the people to know in a specific way about this sport that can be practiced in these cities, being a great tourist attraction. It is recommended to implement this informative communication system and to use new technologies to improve and promote it.