Difundir sobre abandono animal, aplicando técnicas gráficas digitales en soportes interactivos.

Abstract

The aim of this research is to address the worrying problem of animal abandonment in Ríobamba city. In this context, a strategy has been outlined that seeks not only to address the consequences of this problem, but also its causes and to educate the community about animal protection. The main aim of this research was to effectively diffuse the importance of animal protection in Riobamba, through interactive digital graphic techniques. These techniques are intended to actively engage the people in this cause and contribute to the reduction of animal abandonment rates in the city. To address this mission, a methodological approach has been used based on the design model proposed by Bruce Archer, which is developed in three fundamental phases: analytical, creative and executive. This process has been successfully applied in the creation of an interactive website and the production of graphic supports, generating an effective difussion platform for instruction and education on animal protection. As a concrete product, it has been conceived an interactive support inspired by the origami technique, specifically designed to captivate and educate the young audience about the problem of animal abandonment. According to the survey conducted in the present work, it has been determined that approximately 59.69% of young people surveyed, that is, 15 out of 25, have known regarding the issue in question, enhancing the importance of this strategy to reach this demographic group. As a whole, this project can pe considered as a diffusion strategy that expects to generate a significant impact on Riobamba's society. By actively promoting responsible adoption and animal protection awareness, it seeks to transform attitudes and behaviors towards homeless animals, creating a more humane and ethical future.