Línea gráfica urbana de personajes populares festivos aplicada en indumentaria textil.

Abstract

All through this paper it is show how ilustration and this application in an urban graphic line in textile clothing can influence the cultural identity of Ecuadorian adolescents due to the increasing leve lof cultural estrangement, especially in the last years after COVID-19 pandemic. Therefore, the main objective was to build an urban youth graphic line based on the popular festive characters of the Ecuadorians highlands through the creation of a Brand, ilustration and its aplications in clothing as a contribution to the cultural identity of Ecuadorian adolecents from 15 to 18 years old. In order to gather information from primary and secondary sources, an interview and a bibliographic review were used to obtain the necesary data on the popular festivities and the characters involved in each one of them. It is important to mention that the analyzed bibliography was always contrasted and compared with each other, in order to avoid misleading or ambiguous information. The desing methodology used for the third chapter is base don the one proposed by Gui Bonsiepe, used in several of this projects as an industrial designer. The elements that compose it, such as the clear identification of the problema, the definition ofi t, the generation of alternatives and the resolution of the final Project helped the research process to be analytical, by means of this the precise information was extracted to generate the brand proposals and the ilustrations that respond to an urban graphic style, the vision of the alternatives in the application of each clothing according to the province provided originality, variety and identity that is at the margin of the target audience. Finally, for the commercialization, the different ways of production were studied, both in creation and printing processes.