Propuesta identitaria para la familia Asteraceae del cantón Rumiñahui.

Abstract

The non-existence of graphic pieces based on the Asteraceae family from Rumiñahui town is the reason for this research, whose general objective is to design an identity proposal inspired by it. Developing the work proposed qualitative research as a method based on observation through photography and observation sheets as instruments to collect basic information about plants. Afterward, the data processing was developed with the analytical method which allows decomposing of an object of study into parts to study them. Bruce Archer proposes a design method in three phases: analytical, creative, and execution. In the first phase, the instruments used and proposed to compile the graphic information of the different species. In the second phase, through the analytical method, it is possible to analyze each species in parts and then restructure them. The last phase, allows the production of graphic products to solve the general objective. In this case, the results are a graphic brand with its identity manual and nine graphic patterns for possible application in supports such as textiles or souvenirs. The identity program effectively concludes with an identity proposal inspired by the Asteraceae family, demonstrating the validity of the applied methods. It is recommended to expand the line of research to create a town brand inspired by a family of flora in the area.