Diseño y producción audiovisual para la reactivación económica y social de la parroquia Licto

Abstract

The curricular integration work objective was to produce audiovisual material to generateinterest and recognition of the products grown and marketed in Licto parish. Themethodology used was qualitative-quantitative, where the information was collected to know the current problem of the sector; with the data obtained, the audiovisual material focused on solving the problem; the inductive, deductive, field trip, photographic, and bibliographical documentation methods, allowed to know more closely the identity characteristics of Licto parish, with the testimony of the farmers about the production andtheir experience in the field, the main tasks were identified and captured in the art; with Bruce Archer's design methodology in its analytical, creative, and executive phases, usingthe techniques, recording equipment, and design areas, the audiovisual material was achieved, where the experiences of the farmers are documented and in this way generateinterest to the target audience. It concluded that a deep investigation was carried out to identify the production of agricultural products and activities; the audiovisual pieces weremade through planning and post-production to broadcast through social networks. It is recommended that the parish authorities continue to disseminate and promote agriculturalactivity through the use of the advertising technique under the line (BTL), such as socialnetworks, to strengthen the economic and social status of Licto parish.