Pertinencia e impacto de la carrera de Administración de Empresas en la ciudad de Riobamba

Abstract

Higher education institutions have been committed to being a fundamental support to solve the economic, social, political, technological, and knowledge problems of the society where they have their area of influence; for this reason, they must consistently articulate these needs with their potential, which implies that their academic offer, as well as their educational objectives, must have relevance with these needs of society. For this reason, in this work, a relevant study was elaborated for the Business Administration career of the Escuela Superior Politécnica de Chimborazo in the city of Riobamba, taking into consideration the problems of the area of influence and the professional demand. To achieve the objective, a survey questionnaire was elaborated to know the needs of the business sector concerning the profile that an Administration professional should have. The main results establish that the professional should have social and communication skills, adequate handling of technology, be results-oriented and show dynamism, to relate theory and professional practice, and have the versatility to adapt to the innovations that occur in the field of his profession. Finally, it was determined that these types of professionals continue to be considered necessary today and in the near future