Proyecto de factibilidad para la creación de una consultora financiera en la ciudad de Ambato provincia de Tungurahua

Abstract

The present study was aimed to carry out a feasibility project to create a financial advisory firm in Ambato city, province of Tungurahua, with the purpose of improving the financial efficiency of small and midcap companies in Ambato city. The methods applied for the development of this study were: the deductive, inductive, analytical method, among others, considering a descriptive level of investigation for which a survey was applied to the legal representatives of these companies. To determine its feasibility, a market study was carried out to identify its supply, demand and unsatisfied demand, along with a technical study to identify the location, size, infrastructure. Also, an economic and financial study that yielded positive results with an IRR of 22%, a NPV of $98,168 and a profit – cost of $1.97, showing that it is a profitable idea, meaning that it generates profits for investors who seek to improve the social and economic conditions of the population in Ambato city, and create a company that offers a portfolio of effective and efficient financial services for clients around the area. It is concluded that the market study determined that financial and administrative advisory is feasible due to the precedent that in the study area there is no institution that provides both administrative and financial options. It is recommended to implement this study as it constitutes as a good investment opportunity to create productive activities that promote the economic growth in the area.