Diseño de un modelo de gestión para el aprovechamiento turístico del Centro de Rescate Bioparque Yanacocha, cantón Pastaza, provincia de Pastaza.

Abstract

The objective of this research was to design a management model for tourism development of the YanaCocha Biopark Rescue Center, Pastaza canton, Pastaza province. An applied methodology was used for this purpose through bibliographic and field research techniques. The situational diagnosis was carried out through the systematization of primary and secondary information; in the analysis of demand, the survey technique was used, then it was determined the profile of national and foreign tourists and local demand. To structure the management model for the Rescue Center, the dimensions of the model, the components for each dimension, and the advantages of the of the management model were established. The situational diagnosis showed that the YanaCocha Rescue Center does not have a structural organization chart for the site, which leads to inadequate management of economic resources and human talent. The demand profile determined that national, foreign, and local tourists are between 15 and 50 years of age, do not have a marked gender tendency and agree with the entrance fee to enter the Center. The management model was focused on two components administrative and operational, whose synergy allows the management model to be relevant for the adequate development of tourism in the YanaCocha Biopark Rescue Center. It was concluded that the project determined through the study of the demand and the proposed management model focused on tourism in viable and necessary because this will improve the articulated and coordinated multisectoral structure that tends to direct tourism activities as part of the Rescue Center. It is recommended to manage its implementation with the results obtained.