Diseño de una ruta turística de aventura en la parroquia Cañi, cantón Colta, provincia de Chimborazo.

Abstract

The present research aims to design an adventure tourism route in Cañi village, Colta Canton, Chimborazo province, through a non-experimental applied study using bibliographic and field research techniques. For the design, an inventory was made of the different natural and cultural of attractions of the village getting 28 attractions of hierarchy I and II, which 15 belong to Natural Attractions and 13 to Cultural events. The attractions with potential practice in adventure sports such as cycling, horseback riding, canyoning, paragliding and paragliding were selected and evaluated, using technical criteria, obtaining degrees of medium difficulty. On the other hand, the market study analyzed the current situation of the tourism system with its supply and demand, establishing that there is acceptance in the development of adventure tourism activities. The technical design of the route proposes the offer of two competitive and sustainable tourism packages. that integrate the offer of attractions, services, and activities. It also defines strategies for the promotion and commercialization of the product through the marketing mix, but the administrative legal figure determined for the operation of the product was an association under the protection of the Popular and Solidarity Economy Law. The environmental study was evaluated with the application of the Lazaro Lagos methodology matrix, which determines the positive and negative impact, while for the negative impacts the environmental management plan created. To sum, the economic-financial study determined that the implementation of the product is profitable, given an internal rate of return (IRR) of 43%, a net present value (NPV) of $246,092.66, the benefit-cost ratio (BCR) is $2.57, and the payback period (CRP) is between the second and third year.