Estudio de factibilidad para la implementación de un producto turístico para la comunidad Cóndor Samana, parroquia San Andrés, cantón Guano, provincia de Chimborazo.

Abstract

The aim of this research was to determine the feasibility of a tourism product for the Cóndor Samana community, San Andrés village, Riobamba city, Chimborazo province. It was based on a commercial, technical, productive, legal-administrative, environmental, and economic- financial study through the compilation of primary and secondary information; in addition, workshops with the community participation were developed. First, the analysis of the community current situation and the ranking of the tourist attractions was elaborated. After that; in collaboration with the community inhabitants, the alternatives of tourist products were evaluated. Once the best alternative was identified, a market study was carried out through surveys applied to national and foreign tourists. Furthermore, an analysis of the possible competing products was made in order to identify the unsatisfied demand and the target market. Subsequently, the formulation of the marketing plan, itinerary design, interpretive script, and the route map started. For the environmental study the Leopold matrix was used, this conducted to identify the positive and negative impact and establish the corresponding mitigation measures. In the administrative legal field, the creation of a popular economic unit was determined as the prime form of association for the community. According to the economic- financial analysis the project achieves an internal rate of return of 28% compared to 6%, a current net value of $ 130,752.94, a benefit-cost ratio of $ 1.84; the capital recovery period is between the second and third year, which indicates that this project is economically and financially profitable. In sum, from the environmental point of view the project is viable since it will not cause any environmental impact of great magnitude.