Diseño de plan estratégico para mejorar la gestión financiera de Superaliclor Cía. Ltda periodo 2021-2025 en la ciudad Santo Domingo

Abstract

The objective of this research was to design a strategic plan to improve the financial management of SuperAliclor Cía. Ltda., period 2021-2025 in the city of Santo Domingo. The methodology used was analytical and inductive since the first step was to get instruments for a correct analysis. After that, general strategies were established without leaving the object of study. For collecting information, a survey was addressed to the employees through a questionnaire and an interview conducted with the company's administrative director with a guideline of questions. Also, other results determined the Statement of Financial Situation and Statement of Results from 2018 to 2019. These findings were the pillar of study for the proposal, omitting the year 2020 because of the health crisis. A strategic diagnosis through weaknesses - strengths, opportunities-threats- was the basis for the planning design. As a result, it was possible to evidence that the company lacks an established business philosophy, needs to set objectives, better channel information, and improve financial aspects such as managing its resources. In addition, most of the personnel affirmed that the company needs to apply a planning model that helps improve its weaknesses. A financial diagnosis revealed that the company has little financial information, maintains low profitability, needs to improve its inventory rotation and negotiation with its suppliers, and increases its profit by reducing expenses. Based on the diagnoses, the proposal for strategies and viable, attractive implementation policies; was necessary to achieve optimal results in less time. Implementing this strategic plan is recommended to the company since it will allow it to achieve its objectives and gain more performance through solid strategies that will strengthen its financial development