Análisis y rediseño de la cadena de valor turística, y su incidencia en la rentabilidad económica y social del GAD Parroquial Ingapirca, del cantón y provincia del Cañar

Abstract

The present study focuses on the analysis and redesign of the tourism value chain, and its impact on the economic and social profitability of the municipality of Ingapirca Parish (GAD) located in the province of Cañar, in order to achieve improvements not only about its Economic but also its social and cultural conditions, achieving great relevance for the development and welfare of the population. Methodologically, the application of surveys to local and foreign tourists who visit the sector and interviews. Despite Ingapirca's variety of natural resources, tourist attractions and cultural wealth, it shows problems regarding its value chain, due to its lack of coordination. Besides the GAD lacks of an adequate investment and financing for the tourism sector to take advantage of its tourism capacity, which is associated with a lack of organization and planning, causing limited progress. The proposal to redesign the tourism value chain was developed with the creation of lines of action that allow a socioeconomic growth, as a structured value chain becomes a great tool for the planning and execution of projects that allow the development of the parochial GAD in the tourism sector as one of the main tourist destinations nationally and internationally. The redesign of the tourism value chain of Ingapirca through the integration of the tourist cord as one of the main strategies, to take advantage of all the existing tourist potential in the area, gaining competitive advantages that will generate economic income and, above all, it will allow offering higher negotiation elements to the actors involved to provide an equitable redistribution of benefits. It is recommended an efficient management by the respective authorities.