Diseño de un plan estratégico para el fortalecimiento organizacional de la Asociación de Productores de Plantas Medicinales Jambi Kiwa

Abstract

The present research work on the company "JAMBI KIWA" aims to optimize the current processes of the institution, through a better organization of the association of plant producers. For the research, a survey was applied to 234 people, belonging to the ranks of the organization, in addition to preparing the EFE and EFI matrices that would provide results that are closer to reality. The main results obtained with this instrument were the detection of non-existence of a strategic organizational plan for institutional and business development, a large number of employees are not clear about the mission and vision of the company, which has led to generating little results favorable in terms of customer image and corporate development. On the other hand, it was learned that there is no intention to venture into the development of new products since there is no plan aimed at investing in other alternatives for the market. Despite this, customer loyalty remains high, as most of them return for more merchandise on multiple occasions, demonstrating the quality of the product offered by the association. In this way, a Strategic Plan for organizational strengthening was proposed as a proposal that allows better results to be obtained in a short time and reduces the impact in all areas of the inefficient management currently presented. It is recommended to implement the plan to reorganize the processes of the company "JAMBI KIWA", which will allow measuring the results in the future and will contribute to the expansion and diversification of the company, optimizing its actions.