Proyecto de exportación de cacao en grano desde la empresa Lucoa Cía. Ltda., ubicada en el cantón Guabo, provincia de el oro, hacia Moscú – Rusia, período 2016.

Abstract

This research refers to an Export Project of cocoa beans from Lucoa Co. Company. Ltd., located in Guabo Canton, El Oro Province, to Moscow – Russia.; in the 2016 period, with the aim of presenting a quality product and thus achieve higher market share. Product selection is based primarily on the broad acceptance that it has today worldwide, as this presents certain advantages such as: nutritional value, quality in taste and aroma. A market study to meet demand for the product in the destination country, local supply for provision of the product was developed. And the design of product presentation for export as pure grain in jute sacks of 45.36 kg. For the export of cocoa beans to Moscow – Russia will be taken into account relevant factors such as documentation, logistics, marketing, forms of payment. The Project also contains a financial study which resulted NPV $ 151.030.08; IRR 39% and a benefit / cost ratio of $ 1.72, which concluded that the project is feasible and the application thereof is recommended.