Plan de negocios para la producción de cereales basados en arroz, cebada y quinua marca “CORIS” en las ciudades Riobamba, Ambato y Guaranda para la empresa Representaciones Monteverde Navas S.A. en el periodo 2012 – 2013

Abstract

The present research is a Business Plant for cereal production based on rice, barley and South American pigweed ‘CORIS’ brand in Riobamba, Ambato and Guaranda cities for ‘Representaciones Monteverde Navas S.A.’ Enterprise during the period 2012 – 2013, focused to improve the company management through formation and design of some plans, among them: operational plan, organizational plan, marketing plan, and financial plan. Surveys on the present – day situation of the enterprise in front customers in Riobamba, Ambato and Guaranda cities were carried out; it was determined that ‘CORIS’ brand does not present an acceptable recognition so it was necessary to emphasize on strategies focused to the marketing of the brand. It was designed an operational plan pointing out those processes are needed to transform raw material into final product; through diagrams and in detailed form, an adequate organizational structure was designed in which the functions of the main job – positions were registered. In that related to the commercial management, strategies on advertisement, promotion, prices, distribution, and public relations were designed including the corresponding costs, with the purpose the directorship analyze and regard favorably. Some charts related to the financial plan like: investments, production costs, enterprise expenses, balancing point, update net value, internal return rate and cost – benefit relation were developed. At last, conclusions and recommendations on the developed work were stated.