Elaboración de un plan de comercialización para la Empresa Creaciones Zela, del cantón Guano, perteneciente a la provincia de Chimborazo para el periodo 2012

Abstract

It is necessary to prepare a marketing plan in which a process is determined structural organizational goal setting, which defines strategies and policies to achieve these goals, and develops detailed plans to ensure the implementation of the strategies and obtain the ends sought; the plan must be carried out continuously and be supported by appropriate actions when necessary. The research work was developed entirely in Zela Creations Company, Guano Canton, belonging to the province of Chimborazo, with handling and documentation in an inductive process that allows us to better understand the activity during this company as is the development of sportswear. The proposal we made is through strategies such as the product, price, distribution, promotion, advertising, helping the products of this company are to remain competitive in the market both inside and outside the province. It is recommended to improve sales techniques and advertising to reach the target market quickly and accurately-that way you can capture as many unmet demand. Properly handle each of the areas that make up the company and the processes that handle the same, to fulfill the mission, vision and objectives that the company has set. Advertising campaigns in the media showing the benefits provided by the use of this sportswear, made with labor and domestic raw materials, including the variety of designs, colors and affordable prices that are available in the market.