Estudio de factibilidad para la creación de un restaurante de comida árabe en la ciudad de Riobamba 2012

Abstract

The feasibility study for the creation of a restaurant of Arab food in the city of Riobamba period 2012, has as purpose to cover the needs that currently has the city of Riobamba, for its inhabitants and tourists with a proposal that provides confidence in a cozy atmosphere , offering food from the Arab gastronomy, accompanied by a good service, preparations based on quality raw materials. The creation of the restaurant takes into account the benefits and supports the progress generated by tourism alternatives. In addition, a significant number of professionals work in the public and private sector, who can not return to their homes at the time of feeding, so it is presented as an option, as well as the cozy decor and the exclusivity of the environment , will be the right place for business meetings or family. Developed the project in its initial part the market study demonstrates the willingness of the public to consume this type of food, it is important to locate it in the downtown area of ​​the city, where a large number of hotels and places of accommodation for tourists are located. they need food. The Alfaro square is the railway terminal where daily tourists are especially foreigners who can choose our proposal. For agricultural and livestock producers is the opportunity to market their products in better conditions, boosting the economy and creating direct and indirect sources of work. With an initial investment of 41,875 dollars. An internal rate of 85.5% is obtained. With a net present value of 90,248.8 dollars; with a discount rate of 23%. Giving us a cost benefit ratio of $ 1.26.