Estudio de factibilidad de un bar temático con enfoque Novo Andino, en la ciudad de Guaranda 2012 – 2013

Abstract

This research was carried out as feasibility for creating Thematic Approach Novo Andino Bar in Guaranda city. It has used the description method with transverse axis, through surveys to 190 people ages from 18 to 29 to 49% and with an unmet demand of 92%. The technical study stipulated optical size, location, standard récipes and process flow charts to set the time in each preparation, process of investment requirements to determine working capital, fixed assets and deferred, then is performed administrative and legal study which considered the organizational structure, process of recruiment, selection and induction of human talent required for Project, the study also considers environmental remediation to mitigate waste and waste generated by research. For initial investment of free Enterprise has a capital $ 79,595, which is distributed to fixed assets (52%), working capital (33%) and intangible assets (15%). The mentioned amount will be funded by 44% equity and 56% bank loan. Based on the projection of income and expenses, will have a NPV (net present value) plus $ 125,792.12, IR (Internal rate of return) 63,59% and PRI (period of payback) 2 years, 11 months and 28 days. B/C (benefit – cost) one dollar and seventy cents ($1,70), indicating that seventy cents per dollar invested will get to recover costs. Finally, it is shown feasibility, market and financial feasibility of Enterprise and financial feasibility of Enterprise and its ability to generate profits.