Estudio de pre factibilidad para la creación de una línea de productos de limpieza biodegradables en la Empresa GAMAXSERVICIOS de la ciudad de Riobamba por el periodo del 2015

Abstract

The present investigation proposes a pre-feasibility study for the creation of a line of biodegradable cleaning products at Gamaxservicios Company in Riobamba for the period 2015 in order to cover cleaning needs through products with biodegradable characteristics and contribute to the environmental, economic and sustainable improvement of the city. With the proposal of innovating in the market, the present project has been executed through a series of studies and analyzes that present a scenario for the new investment in the productive unit. A market study was carried out where the unsatisfied demand was made known, as well as the consumer profile, trends and preferences; later in the technical analysis, the machinery, raw material, equipment and the maximum and minimum capacity of the production was detailed. Finally the financial study was carried out where the numerical feasibility of the project was calculated, the net annual value (NAV) of $56,269.16, the internal rate of return (IRR) 87%, the investment period return in a year and three months and the cost benefit ratio 3.66. By means of the values the new product line viability was determined.