Propuesta para la Implementación de un Delivery de Alimentos para el Ilustre Municipio de la Ciudad de Riobamba

Abstract

Research work about a Descriptive Design and a Synthetic Analytical Method, used in a Proposal for the Implementation of Food Delivery for the Illustrious Municipality of Riobamba. By means of surveys to a representative number of 82 employees, the socio demographic variables were measured, gastronomic alternatives and feasibility of the project, the data was tabulated in the Microsoft Excel program. Socio demographic characteristics, male gender: 44% female gender 56%, ages between 18 to 36 years old; 49% and 37 to 55 or more 51%; incomes average 98%. The proposal of implementation of the food Delivery, has an acceptance of 94%, therefore, the relation cost-benefit, shows a profit of, hence the profit is $1,05 higher than a dollar. The proposal of implementation of the food Delivery is recommended, through a strategic outline for the effective inclusion in the market of the new economical activity, by means of an informative gastronomic plan, aimed at potential clients for the effective development of the company, it guarantees the healthy diet for the consumers.