Plan de comercialización y ventas para mejorar el posicionamiento de los productos de la Empresa NUVINAT S.A. de la ciudad de Riobamba, provincia de Chimborazo, período 2014

Abstract

The present work aims to offer Nuvinat S.A. of a marketing and sales plan, viable strategies of Marketing, which serve to improve the positioning of the company, increasing sales, analyzing the needs of consumers and attracting them to these improving the image of the products and the way to obtain the same, in this way the company can have a competitive advantage over others. Here the following chapters will be addressed: Chapter I shows the general and important features of the company, such as the historical review, visualization process, general policies, among others. In chapter II the problem is addressed, justification for which the research was carried out, it indicates the objectives to which the project is focused. Chapter III indicates theoretical aspects focused on Marketing, determining a theoretical and conceptual framework. In chapter IV, he makes the methodological framework by setting the hypotheses, types, techniques, methods and instruments of research. Finally in chapter V the proposals delivered to the company are established previously applying a field investigation and with the results obtained, an action plan is proposed to benefit the company by proposing viable strategies that help improve its positioning.