Diseño de un sistema de embalajes de cartón para el transporte de tomate riñón fresco en la Empresa Pública Municipal Mercado de Productores Agrícolas “San Pedro de Riobamba”, de la provincia de Chimborazo

Abstract

The present project deals with the design of a cardboard packaging system for the transport of fresh kidney tomato, in the public company Municipal market of agricultural producers San Pedro de Riobamba, aims to improve the quality of the product and the Marketing. The methodology used is based on the carrying out of surveys applied to all the producers and traders of the EMMPA to be able to determine the acceptance of the product, besides primary and secondary information that helped to complement the investigative work, In addition it served to relate the data obtained in the field work and the execution of a cost analysis to make the hiring with the packaging company. Applying financial indicators that demonstrate the feasibility with favorable figures, the net present value: $123151.26, internal rate of return: 38%, benefit/cost ratio: $1.12, period of recovery of the investment: 2.6 years, equilibrium point: $109273.62 and 86042 units. The proposal presents a packaging marketing system, as well as the implementation of the direct distribution cannel, since the EMMPA will market the corresponding packaging in its facilities. It is recommended to authorize sales points, in the different parishes surrounding the Riobamba Canton, in order to improve and facilitate the marketing.