Plan de negocios para la Empresa VICARROZAR Cía. Ltda., de la ciudad de Cuenca, provincia del Azuay, para el año 2016

Abstract

The Business Plan for the Vicarrozar Limited Company Enterprise in Cuenca city, Azuay Province, in 2016, objective is to take position in the bodywork market, by implementing a new production line to manufacture and market interprovincial and tourism buses bodywork. For the project execution the investment is 20,000.00 dollars the money will be obtained through bank credits; therefore, a Market Study was developed and the results showed that there is 66% of unsatisfied demand. The survey results determined that the current suppliers do not cover the city demand. The Economical - Financial Study results establish that the project has a high percentage of feasibility; the values can be proved with the application of the Financial Indicators for the first three years, the Net Present Value is 850,975.34 and the Internal Rate Of Return is 654.20%, which demonstrate that the enterprise will have liquid funds and profitability starting the first month of the project execution, this is determined in the monthly Cash Flow projection.