Modelo de gestión financiera de corto plazo para optimizar los recursos monetarios de la Empresa Ambatol Cía. Ltda. en la ciudad de Ambato, provincia de Tungurahua, periodo 2017

Abstract

The present research aims to develop a short-term financial management model that contributes to improving the decision-making process, control and efficiency of the company Ambatol Cía. Ltda. The techniques used in the study were a structured survey aimed at customers considered as loyal in order to know and identify their situation in relation to the quality of their products and the service that they provide. In addition, an interview was also applied to the manager, seeking information about financial management. Under these characteristics according to the analysis carried out on the financial management in the enterprise, it was found that during the last three periods it shows a high level of indebtedness, being that it depends directly on the sales of its inventory to be able to settle its debts with suppliers and other obligations. On the other hand, the recovery of the portfolio applied by the organization is deficient, since there are high delinquency rates. It is recommended to carry out a financial analysis within the company, as it is a weakness that the organization currently has, in order to know for sure through the financial indicators the current situation and be able to take successful decisions for the direct benefit of the organization.