Diagnóstico de las acciones relacionadas con la RSE en las PYMES agremiadas en la Corporación de Empresarios del Parque Industrial Riobamba (CEPIR), año 2016.

Abstract

The “Diagnosis of actions related to CSR and SMEs which are in trade union with Parque Industrial Riobamba Entrepreneurs Corporation, in 2016”. It was carried out with the participation of the consortium of entrepreneurs Parque Industrial Riobamba and also with the support of the business partners. For this purpose, an internal and external diagnosis was developed through a questionnaire addressed to SME managers in order to identify the business potentialities and difficulties presented by each of the dimensions and sub-dimensions of the Corporate Social Responsibility. In this way, to verify the initiatives regarding to the topic that are being implementing in an empirically form. The analysis and interpretation generated the necessary profiles of perception about the subject to formulate the strategic action plan which one will help to the companies to insert Corporate Social Responsibility as part of their management system. In addition, the research made it possible to structure specific conclusions and recommendations for each sub-dimensions according to the score gotten. So that the plan could be implemented and at the same time apply corrective actions in the area determined by the diagnosis to reach an ideal CSR level. This will allow to the companies establish adequate strategies in order to direct them to be more careful with their impact within the stakeholders. It is because the companies actors of change and of course the sustainability of them depends themselves considering the guidelines of triple balance of result. It means; Economic development, social sensitivity and environmental awareness.