Estudio de Factibilidad para la comercialización de frutilla en la ciudad de Riobamba impulsado por el Gobierno Autónomo Descentralizado de la provincia de Chimborazo periodo 2015

Abstract

This research aims to conduct a “feasibility study for strawberry commercialization in Riobamba city promoted by the Autonomous Decentralized Government of the Chimborazo province period 2015”.A market study was developed , which showed a market demand of 72% of consumption . In order to determine the supply, it is taken into account the base year whose procedure corresponds to 33 boxes of strawberries acquired everyday by market traders from Riobamba city, which gives a result of 12045 boxes of strawberries per year. The optimal size of the company was determined by studying all its inherent factors with a percentage of 52%of installed capacity to be covered , for this reason this limited company has been created according to law regulations .The sale Price for marketing strawberry to average prices by box as unit of measure is $10,15 as a fixed price for every day .The total estimated investment reaches to $ 1.896.869,54, from which , the fixed investment is $ 66.725,00,deferred investment of $ 3.200,00 ,whereas the working capital is $ 1.896.869,54 at a rate of interest of 10% in 5 a year term .The results of the financial evaluation were the following : main financial indicators demonstrate that the NPV(net present value ) reached $ 726.538,67 while the IRR (internal rate of return ) was 21,28%, the investment return corresponds to 4 years one months , and the cost benefit is 1.38 demonstrating that the project is financially profitable.