Elaboración de un plan estratégico para la Cooperativa de Ahorro y Crédito COICE Ltda. de la parroquia Cebadas, cantón Guamote, provincia de Chimborazo, en el periodo 2016 – 2020

Abstract

This research aims at the development of a strategic plan for the credit union COICE Ltda., of Cebadas parish, in Guamote Canton, Chimborazo province, in the period 2016- 2020 as this important administrative management tool allows to produce the different activities that are performed daily within the institutional. This tool is characterized by quantitative, manifest and temporary but by its nature it allows to evaluate in given time and space according to institutional policy. The collection of information using different tools, such as surveys, interviews, records and direct observation, it made for the purpose of diagnosing the current situation of the institution, then with all the information processed at its disposal, it elaborates the SWOT matrix that I served as a point of reference for the elaboration of the respective proposal focusing on four strategic areas such as services, corporate image, selection and training of human talent and manual functions. It recommended the implementation and evaluation of the proposed strategic plan, in time and relevant areas using all necessary resources to achieve expected results.