Diseño de una ruta para cicloturismo en el tramo el voladero – Tulcán, provincia de Carchi.

Abstract

The present investigation proposes: to design a route for cycle tourism in the stretch El voladero - Tulcán, Carchi province; through the collection of primary and secondary information with field trips and bibliographic reviews, information was collected through the application of surveys, the cyclists' market was determined in the economically active population of Carchi in quintiles IV and V; as well as other expert cyclists. The inventory of attractions identified three with a high tourism potential, this is because they are inserted in the ecological reserve El Angel. The tourism cycle route has three scales of difficulty: easy, medium and strong, therefore, the offer was established according to the type of demand for mountain biker children or beginners, experienced cross-country cyclists and specialized downhill cyclists respectively. The evaluation process was carried out considering two elements, the tourism system and the technical elements of the tourism cycle. According to the environmental analysis, it shows that the product does not generate environmentally negative impacts that could cause serious damage to the ecosystem present in the area, therefore mitigation and compensation strategies were established through the environmental management plan. Regarding the financial evaluation, it was determined that the product is economically profitable because it reaches NPV of $ 6,671.10 and an IRR of 26%. This is because the investment is low and the marketing per offer reaches significant levels depending on the alliances that they maintain the tour operators. With reference to cost benefit, it determines that for every dollar invested in the product a yield of $ 0.90 cents is produced. For the first year the capital invested can be recovered, thereafter net profits will be generated. Keywords: TOURISM CYCLE - TOURIST ATTRACTIONS - TOURIST POTENTIAL.