Proyecto de Factibilidad para la apertura de una sucursal de la Cooperativa de Ahorro y Crédito Sol de Los Andes en la provincia del Cañar cantón Cañar

Abstract

This study aims the development of a feasibility Project for opening a branch office of the savings and Credit Cooperative Sol de los Andes in te province of Cañar, it belongs to Cañar canton. How can influence the research in addressing the economy of the cooperative? This way do the project. In this research several techniques have been used such as: direct observation whithin the Cañar Canton, field research to the study of market, in addition bibliography, web pages were checked to complement the Project. The marker for savings and loan Sol de los Andes Ltda. In Cañar is attractive and it is expected that daily grows, as it is given to know the benefits of financial products and services with respect to others. This Project will launch the new Brand Cañar financial products and services “SOL DE LOS ANDES” using an aggressive communication strategy which will be achieved in the mind of partners and customers in the local quality and good service. Finally we rwcommend the of financial services cooperative savings and credit Sol de los Andes Ltda. As a friendly activity with enviromental conservation and considérate and low environmental impact.