Creación de una empresa asociativa, para ropa deportiva, en la parroquia Bayushig, cantón Penipe, provincia de Chimborazo

Abstract

This research is based on the need to associate garment makers from Bayushig Parish, to improve the quality of life of families and to obtain bargaining power. A Market Research was developed with the following parameters: need for information, study of the demand, study of the offer and marketing strategies, so that it is determined that there is an unmet demand for what the project will cover. Within the Technical Study, 17800 units are produced monthly, which is why the project covers 35.46%. Its organizational structure determines that it is an Associative Company, therefore it improves the performance of functions in said organization. Finally, it is identified that it is feasible to carry out the project according to the interpretation of the financial indicators.