Determinación de los indicadores políticos que contribuyen a potenciar el sector turístico para asegurar la sostenibilidad integral en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The present research proposes: to determine the political indicators that contribute to enhance the tourism sector, to ensure integral sustainability in Riobamba city, Province of Chimborazo; by means of de construction of an instrument for the analysis of local tourist policies, identification of variables and their incident in the tourist activity based on bibliographic and field research techniques with 388 people who represent the sample in the five urban parishes of Riobamba, this helped the construction of 20 variables grouped in an area citizen participation. To analyze each variable and it’s strengthening in the tourism sector, a null hypothesis was proposed: = Ho: p < 0,4 and an alternative one = Hi: p > 0,4. Based in the information obtained, with a 95% of confidence was possible to prove that the Municipal Autonomous Decentralized Government offers: technical assistance, advice, monitoring and technical evaluation to the citizens from the urban parishes of Riobamba. In addition, the methodological guide, design of sustainability indicators proposed by the World Tourism Organization, was revised. These at the same time were created as a suggestion for the MADG (Municipal Autonomous Decentralized Government) of Riobamba. The newsletter was designed with all the information that shows the potentialities and weaknesses that the city of Riobamba has, which will be useful as an information tool to citizens in terms of political indicators in the tourism field.

KEYWORDS: POLITICAL INDICATORS, TOURISM SECTOR, TOURISM SUSTAINABILITY.