Diseño de una ruta turística para el cantón El Tambo, provincia de Cañar

Abstract

The main purpose of this research is to design at tourist route for El Tambo, a canton from Cañar province. Both, bibliographic and field research techniques were carried out to make and analysis of the current situation of tourism, as well, as other factors like technical design of the route, development of the environmental study, and marketing strategies. The analysis of the tourist situation of the El Tambo canton made possible demonstrate the existence of the tourist elements in high potentiality in terms of natural and cultural heritage in hierarchy II and III prevailing in the canton. The market study defined the level of acceptance of 92% of national tourists and 95% of foreign tourists interested in the offer of the tourist product with all its services included. Based on the demand profile, the tourist route known as Tampu Ancestral Tour was designed, with a length of three days derived in one and two days. The design of the route is intended to implement a tourist image, sings, paths, huts, garbage dumps, and ecological toilets. The environmental study indicates that the route is viable since the impact caused during the implementation is positive in high percentages. The marketing strategies were taken into account to establish the profile of tourists by creating a website, covering a 2D tourist route. This route, will be operated by the application folding social networks, diaries, key chains, among others that will be used to attract more demand, and offer the canton as another destination to visit.

Keywords: TOURIST ROUTE – CULTURAL HERITAGE – NATURAL HERITAGE – TOURIST PRODUCT