Análisis de la identidad cultural de la nacionalidad Secoya para fortalecer sus raíces ancestrales, creación de marca y aplicación en textiles.

Abstract

The objective of this research was to strengthen the origin of the Siekoya pai nationality, through the knowledge of its conceptual roots and to créate a brand based on the cultural worldview of nationality in the province of Sucumbíos, and the to produce graphic elements more important obtained the abstracted feactures of the culture that surrounds them for their subsequent implementation in textiles. The methodology applied in the research had the purpose of obtaining the most relevant information as characteristic and particularities of the Siekoya pai nationality, which allowed to generate a general concept of their traditions, customs and culture that aid the processes of graphic pieces. Throungh fieldwork, observation, registration sheet and interviews, different singularities were obseved in each handicraft and painted faces elaborated for their rituals as well as in their way of life. It was posible to classify the conceptual elements that were nature from the moon god (Ñañë), flora and fauna. The most representative graphic elemnts were taken into account to apply then in textile clothing and the process for the creation of the brand inspired by the cultural knowledge of the Siekoya pai nationality. It is concluded that the brand helps the development of the Siekoya pai nationality. It is recommended to use both elements graphics composite as mark in any touristic illustration.