Modelo de gestión administrativo-financiero para LANDCELL Importadora de la ciudad de Riobamba, provincia de Chimborazo, para el año 2017

Abstract

The present research work is to design a model of administrative-financial management for Landcell, Importer of the city of Riobamba, province of Chimborazo, for the year 2017, with the purpose of improving the administrative-financial management through adequate planning and optimization of company resources. The methodology applied in this research work is based on field research to apply instruments such as interviews to shareholders and description at the time of describing processes and functions that are executed in the organization for the solutions, in addition was made a current diagnosis of the company using SWOT analysis and financial-economic analysis. With the results obtained, it was possible to determine the problems of the company that consisted in the failure of the tasks, the weaknesses in the processes, the loss of time in the activities carried out by the employees, the bad decision-making, the low levels of profitability, liquidity and excessive indebtedness, so the need to propose strategic planning, functions and procedures manuals to improve administrative management, financial-economic projections were made for five years, with their respective strategies and policies to optimize financial management. It was concluded that Landcell Importer does not have an administrative-financial management model that allows optimizing the resources of the company and generating mayor profitability and liquidity. Therefore it is recommended to apply the administrative-financial model proposed in this research for a better decision-making and a correct administrative-financial management.