Diseño de un producto turístico para la parroquia Licán, cantón Riobamba, provincia de Chimborazo

Abstract

The present research proposes: to desing a touris product in Lican Parich, Riobamba Canton, Chimborazo province; the Territorial Planning Development Plan of the parish was validated, taking into account the subsystems of the diagnosis that was established in the SENPLADES matrix, later, the market study was carried out, it allowed to identify that the natural tourist attractions offer in the parish is very limited for this reason it is proposed the creation of a tourist product under the guideline interpretation center taking advantage of cultural resourc and the passage of railway, the analisys determined that the tastes and preferences of national and foreing tourists who visit and make use of the raiwail service in the province, then the indexo f potential interpretive of the cultural attractions of the parish was determined. The interpretation center Will be designed so that tourists know the bronze casting process and the Rey de Reyes festivities cultural relevance in the sector, also it Will have a corporate image that will be used in all advertising media. The proposed legal figure for the management of the center will be through the creation of a public company base don Ley de Economía Popular y solidaria feasibility of the project was determined, it was obtained a TIR of 21%, the capital recovery will be from the third year and the B/C ratio is $ 1.99.it is concluded that the creation of this Center aims to create sustainable tourism alternatives, allowing this parish to promoted touristy nationally and internationally. Keywords: TOURISM PRODUCT, NACIONAL TOURIST ATTRACTIONS, SUSTAINNABLE TOURISM.