Diseño de un producto turístico para la parroquia Quimiag cantón Riobamba, provincia de Chimborazo

Abstract

The research proposes to design a product touristic for the parish Quimiag,canton Riobamba,province Chimborazo,through a participatory process by means of the collection of primary and secondary information,and field trips for the identification of touristic attractions. Fours objectives were proposed such as: updating the situacional diagnosis, analyzing the viability comercial productive and environmental of the product , defining the administrive legal structure,and finally ,evaluating the economic and financial study.The situational diagnosis was elabored through the Semplades methodology and strategic lines were established for the development of tourism ,for comercial viability was determined the market study ,it was applied 168 surveys divided into 116 for national tourists and 52 foregin tourists allowing to know the profile of the tourist .For the productive viability two touristic packages are proposed : “Paraíso de aventura” and “Ruta del encanto natural y cultural”, subsequently ,in order to capture the client attention was designed marketing strategies 4C ,allowing direct sales and strategic alliances with tourism operators.The environmental viability establishes mitigation measures to intervene agains the envirommental impact which generates the implementation of the touristic product .The framework of the legal structure determines the functioning of the Community VAN $ 30.130,95 and C/B ratio of $ 1,78, the TIR of 19%.It is concluded that the touristic product is feasible and sustainable .

KEY WORDS: TOURISTIC PRODUCT, TOURISTIC PACKAGES, COMMUNITY TOURISM , SUSTAINABLE DEVELOPMENT.