Plan de manejo turístico sostenible para el Yacimiento Arqueológico de Valparaiso, cantón Guano, provincia de Chimborazo

Abstract

The present research suggests: to elaborate a tourist management for the archaeological site of Valparaiso, canton Guano, province of Chimborazo; Where the situational diagnosis has been developed, the tourist offer of the archaeological site has been analyzed which gave us as a result that the the deposit has a great archaeological and patrimonial prospective, in addition, it has other attractions in its surroundings and within the parish associated to hierarchy one and two; The study of demand was carried out, identifying the home and foreign touris’t profile, the philosophical and strategic approach was determined for the tourism management plan, which contains a missions, vision and determination of projects through the matrix of logical framework, getting as a result three programs and five projects, where programs were identified based on the parish needs and priorities, and the archaeological site, specifying them in projects that will be of vital for this tourism management plan; also performing the Annual Operational Programming of each one of the projects concluding as following: The financing will be carried out through negotiations with the central bank, CFN, NGOs, Municipalidad de Guano, GAD parroquial, to sum up, the archaeological site of Valparaiso possesses long-term tourism and archaelogical potential, the predominated culture belonged to the Puruhá with a function of being a cemetery and place of offerings of several human settlements that were part of some periods Such as: Guano San Sebastián, Elen Pata period, Huavalac period and finally the Tuncahuán period.

KEY WORDS: TOURIST MANAGEMENT - TOURIST OFFER - TOURIST DEMAND.