Diseño de un plan financiero para incrementar la rentabilidad de Importadora Castro en Santo Domingo de los Tsachilas

Abstract

For this research a financial planning was developed for the Castro Importer of Santo Domingo de los Tsáchilas city of Santo Domingo de los Tsáchilas province, for the period 2015, which will improve the decision making of a financial nature, reflecting that result in profitability. The proposal of financial planning is firstly a comprehensive analysis of the situation of the company, determine strengths and opportunities to mitigate their weaknesses and threats, aligning their resources, capacities, possibilities and potential towards the fulfillment of their corporate goals and an adequate financial decision-making through a plan of action: the analysis of the economic situation and projection of financial statements. It is recommended the implementation of the financial plan and al the same time to inform to the' members of the company an approach and strategic direction, obtaining as a result a job in efficient equipment, compliance with corporate goals, improvement in the Financial decision-making, investment projects with the utilities in the future we will get and especially an adequate financial and administrative management.