Elaboración del modelo de gestión administrativa y financiera para la Empresa APICARE de la ciudad de Riobamba provincia de Chimborazo período 2014 – 2018

Abstract

This research is on the "elaboration of the model of administrative and financial management for the company Apicare from the city of Riobamba, Chimborazo province period 2014-2018". which will improve the administrative system and maximize the value of the company, which through a study identified the main problems of the institution as they are: high production costs, the difficulties of liquidity, profitability, among others and is intended to provide a technical solution. The methods used for research were: the analytical, deductive and inductive, through which helped to check: the lack of responsiveness that has Apicare opposite the FoDA, administrative mismanagement, which lacks clear objectives, have a bad management of capital and the return on the invested capital is below the cost of opportunity. It was also established that every company should be handled in a way not empirically and technical. Various key factors, both positive and negative in the administrative and financial area and the need to take a decision on a new model of management, to be implemented to correct some mistakes of the past and ascend as a company could be identified through the strategic diagnosis.